EXCLUSIVE: CAA has signed Scalable, a newly launched, female-led media company dedicated to covering one of the fastest-growing sectors in media and technology: the creator economy.

The agency will work with Scalable across opportunities in media, partnerships, live events, and brand extensions as they continue to expand their footprint.

Scalable is founded by longtime collaborators Kaya Yurieff and Jasmine Enberg, who have chronicled the creator economy, social media, and the broader tech landscape for more than a decade, earning a reputation for their rigorous reporting, data-driven analysis, and deep relationships across the industry.

Yurieff spent ten years as a journalist at CNN and The Information, where she was among the first reporters to cover the creator economy as a dedicated beat. Her authoritative reporting and industry knowledge help readers and listeners better understand the space and inform critical business decisions. At The Information, she organized the annual Creator Economy Summit, one of the most influential thought-leadership and networking events highlighting the creators and executives driving innovation and growth for the sector.

Enberg spent more than a decade as an analyst and researcher focused on social media, digital advertising, and the creator economy. Her data-backed insights and strategic perspective have guided business leaders navigating a rapidly evolving landscape.

Scalable’s offerings include a podcast, newsletter, and in-depth research reports, with their first Scalable Summit to take place in Los Angeles this spring.