Visitors to X in many major cities on Friday were greeted with an error message. “Something went wrong,” it read. “Try reloading.”

The widespread outage of the service was noted by the website DownDetector, which indicated more than 53,000 user reports as of 10:45 a.m. ET.

“Posts aren’t loading right now. Try again,” mobile app users affected by the outage were told.

Since Elon Musk bought for $44 billion in 2022 and rebranded it as X, it has operated with less transparency than its previous, publicly traded incarnation did. Inquiries to a press email did not elicit an initial response, and the company generally communicates via X.

Outages have plagued X before, with notable ones occurring in 2022 and 2023.

Cloudflare, a provider of the internet infrastructure behind many large digital brands, was experiencing issues that some press reports tied to the X situation. DownDetector reported fielding nearly 600 reports of outages between 9:30 and 10:30 a.m. ET.

MORE to come …