Versant Media Group, which has been making a tuck-in acquisitions since separating from Comcast and going public early this year, announced a deal for AI-powered StockStory to support CNBC‘s digital grown.

Financial details weren’t disclosed.

The platform delivers financial analysis, market insights and stock recommendations, enhancing CNBC’s data-driven capabilities. The acquisition, Versant said, reflects the continued expansion of its core businesses into digital platforms and will strengthen CNBC’s ability to provide data-driven insights with faster, more actionable analysis to help investors make informed investment decisions in real time.

“At Versant, we’re focused on extending our core brands into new platforms and services to drive growth across our portfolio,” said Deep Bagchee, Chief Product and Technology Officer for News at Versant. “This acquisition builds on that approach, adding capabilities that will enhance how we deliver insights and deepen engagement among retail investors across CNBC’s digital offerings.”

“We’re proud of what our team has built at StockStory – a platform combining AI and data-driven insights to help investors make better decisions,” said Adam Hejl, founder and CEO. “We’re excited to join CNBC, a defining and deeply respected global brand, and contribute to its next chapter of digital growth.”

StockStory’s technology focuses on scalable analysis of public companies, combining data, machine learning, AI, and editorial frameworks to generate investment insights. These capabilities will further enhance the depth and quality of CNBC’s coverage.

As part of the transaction, Hejl will join Versant and report to Bagchee.

The company hinted that StockStory technology can also ultimately be deployed elsewhere across Versant’s portfolio, which includes MS NOW, USA Network, Golf Channel, E!, SYFY and Oxygen and digital platforms Fandango, Rotten Tomatoes, GolfNow and GolfPass.